Rain City Rock Camp
Project Type
Branding and Visual System
Role
Identity design, print design, campaign design, merchandise, and motion graphics; teaching artist, band coach, and Adult Rock Camp director
Identity design, campaign collateral, fundraising materials, and annual theme branding for a music organization centering girls, women, trans, and gender-expansive people. I originally designed the Rain City Rock Camp logo in 2010, then continued creating materials across events, merch, community programming, and fundraising campaigns over multiple years.
The result was a flexible visual system that could stretch across signage, apparel, digital graphics, campaign materials, and big joyful moments on stage.
Life Beyond Camp
The logo also made its way beyond camp itself, including onto a shirt worn onstage by Courtney Barnett at Rock the Garden 2015, proof that the identity had a life outside the organization and inside the music culture it was built to celebrate.
Courtney Barnett at Rock the Garden 2015
Photo: Teddy Wolff for MPR via The Current
Watch the performance
Fundraising collateral
Over several years I created printed pieces for annual fundraising events, including invitations, event graphics, and themed giveaway items.
Gala Poster Series
These posters were originally created as large-format decorative pieces for a fundraising gala. I transformed low-resolution source photos into bold vector artwork; after attendees asked to buy them, the series was added to the auction and sold for hundreds of dollars apiece.
Key of Change
This was the 2021 annual theme, developed as a full mini-campaign across motion, merch, social, and virtual gala materials. The gala was virtual that year so there were many extra digital assets that needed to be created (zoom and online auction frames, for example).
Design Concept
Key of Change was built around the many meanings of “key”: music, access, unlocking, and transformation. The visual system uses bold hand-drawn type, saturated color, and playful geometry to create a sense of movement, rhythm, and positive disruption.
The layered colors suggest inclusivity and community, while the broken-up letterforms and shifting shapes reference sound, animation, and the idea of shaking things loose. The result is energetic, joyful, and a little retro, with a nod to vintage jazz album covers: a musical revolution and breakthrough.
The work supported something bigger than branding: a long-running creative community built around confidence, collaboration, and making noise together.
