Queen Jane
Music Studios
Brand Experience + Event Campaigns + Digital Communications
Project Type
Role
Creative Director + Designer + Marketing Lead
Queen Jane Music Studios is a queer- and women-owned creative space in Portland, home to a recording studio, music lessons, a performance room, community events, and the Lava Lounge, a swanky tiki bar tucked inside it all. I came on to help bring those many parts together into one clear, welcoming, unmistakably Queen Jane brand.
I shaped the experience across web, email, social, event campaigns, video, print, signage, and the small in-room details that make a place feel special. The result is clearer communication, a more recognizable public presence, and a growing community of people who discover Queen Jane, show up, and keep coming back.
The Queen Jane Ecosystem
I treated Queen Jane as a living brand system, with each touchpoint helping people discover the space, understand what it offers, and feel comfortable showing up.
Web Design
Bold type, saturated color, layered photography, playful shapes, and animated details bring the physical space to life online. Spinning disco balls, dancing characters, graphic stickers, and lively transitions reward exploration, while a clear structure keeps the site useful as an information hub.
The Queen Jane website had to do two jobs at once: clearly explain a surprisingly wide range of offerings and capture the personality of a place that contains both a recording studio and a tiki bar. I reorganized and expanded the site so visitors could easily explore events, lessons, recording, rehearsal space, the performance room, and the Lava Lounge while still understanding how everything fits together.
HOMEPAGE MOBILE
HOMEPAGE DESKTOP SCROLL-THRU
QUEEN JANE HOMEPAGE MOBILE
The homepage introduces Queen Jane as both a creative workspace and a community destination. A rotating hero gives visitors a quick look at the studio, performance space, Lava Lounge, patio, and recording room, while the rest of the page balances practical information with event promotion, testimonials, and playful details that invite further exploration.
PERFORMANCE SPACE MOBILE
PERFORMANCE SPACE DESKTOP SCROLL-THRU
The Performance Space page helps visitors picture the room in use and understand how to book it. I organized practical rental information, room features, booking prompts, and event photography into a clear path, then added animated details that keep the page lively and unmistakably Queen Jane.
LAVA LOUNGE DESKTOP SCROLL-THRU
LAVA LOUNGE MOBILE
The Lava Lounge page gives the bar its own visual world while keeping it connected to Queen Jane. Original illustration, layered photography, midcentury tiki-inspired graphics, and atmospheric copy make the space feel like a destination before visitors even arrive.
Email + Audience Growth
I turned Queen Jane’s email communications from a series of one-off announcements into a consistent, useful marketing channel. Monthly newsletters bring events, lessons, studio news, and community updates into one recognizable format, while event-specific confirmations and reminders help guests know what to expect before they arrive.
Original Newsletter + Event Emails
The original emails were functional but generic, with limited visual hierarchy or Queen Jane personality. Monthly updates were sent as attached calendar PDFs that were difficult to read and offered no easy way to explore events, register, or save dates for later.
JUNE EMAIL NEWSLETTER MOBILE
JUNE EMAIL NEWSLETTER DESKTOP SCROLL-THRU
A More Useful, Recognizable Email System
I created a flexible email system with stronger visual structure, warmer copy, clearer calls to action, and plenty of room for Queen Jane’s personality. Monthly newsletters made it easier to see everything happening at the studio, while customized confirmations and reminders extended the event experience from registration through arrival.
The monthly newsletter combines an at-a-glance event calendar with animated promotions, direct registration links, lesson updates, and recurring community touches. It needed to be useful enough to save, fun enough to keep reading, and unmistakably Queen Jane from top to bottom.
EVENT CONFIRMATION EMAIL
EVENT REMINDER EMAIL
Web + Email Results
Together, the rebuilt website and email system gave people clearer ways to discover Queen Jane, sign up, and stay connected.
Event Campaigns
Two deeper dives + a few fast-turnaround favorites
Each Queen Jane event needed its own little galaxy: instantly understandable, visually distinct, and warm enough to make people want to show up.
I created campaign systems across posters, email, social, video, RSVP flows, and in-room details. From cozy craft nights to drag shows, sing-alongs, open mics, and kid-centered events, each had its own personality while still feeling unmistakably Queen Jane.
Cozy Night Out
Cozy Night Out grew out of a simple realization: people don’t always need a big night out. Sometimes they just need a reason to leave the house, sit somewhere warm, and quietly exist around other humans.
I renamed and reshaped the event around low-pressure gathering, with crafts, games, puzzles, soup, soft lighting, and permission to do your own thing near other people. The campaign made the promise clear before anyone arrived: leave the house, but not too much.
Before
The original Fun ’n Games Night was friendly, but broad: come play games. It didn’t yet explain what made the night feel different, or why leaving the house for it might be worth the effort.
EVENT GRAPHIC
After
A Clearer Invitation
With a new name, warmer voice, and flexible illustrated system, Cozy Night Out became instantly understandable. The campaign carried across print and digital event graphics, animated social posts, calendar listings, RSVP copy, confirmation and reminder emails, and on-site signage.
After the shift, Cozy Night Out became a recurring monthly gathering with repeat guests and a clear identity people could recognize and return to.
ANIMATED IG STORY
EMAIL NEWSLETTER CALL-OUT
ONLINE EVENT CALENDARS
Listings across major Portland event calendars helped Cozy Night Out reach beyond Queen Jane’s existing email and social audience.
Experience Design
Setting the Vibe
The Cozy Night Out campaign worked because the room backed up the promise. Soft lighting, candles, table setups, games, craft supplies, warm food, and small prompts made it easy for people to settle in without pressure to participate in any particular way.
For one event, a same-day Instagram story about the last pleasant evening before weeks of rain inspired an in-room detail: an hours-long retro Weather Channel video with smooth jazz playing on every screen. It was funny, nostalgic, oddly calming, and exactly the kind of atmospheric choice that made the night feel specific instead of generic. The goal was simple: make the invitation feel true once people walked through the door.
ANIMATED IG STORY
GAMES + WEATHER CHANNEL JAZZ
GAMES SET UP AND READY TO PLAY
APPRECIATION POST
CUSTOMIZED REMINDER EMAIL
Kiddieoke
Kiddieoke started with a simple idea: karaoke for kids. The real design challenge was making it feel exciting to children and reassuring to grown-ups before anyone reached the mic.
I built a kid-first campaign across promotional graphics, event listings, neighborhood flyers, and RSVP questions.
The materials gave kids choices, helped families know what to expect, and kept the experience joyful without tipping into chaos. Recap content captured the magic while protecting kids’ privacy.
The first event answered the big question immediately: kids absolutely wanted more. Parents and kids both asked for another one, so Kiddieoke became a monthly Queen Jane gathering after its debut.
Built for Kids, Clear for Grown-Ups
Event + Experience Design
Kid-friendly songbooks, props, costumes, and simple stage guidelines gave children choices and helped them prepare before stepping onstage. The structure kept the event playful and easy to navigate without making it feel overly managed.
EVENT GRAPHIC
Along with Portland’s major event calendars, I promoted Kiddieoke through family-focused outlets such as PDX Parent and NW Kids Magazine, plus printed flyers placed at local children’s consignment shops.
PDX PARENT EVENT POST
KID SONG MUSIC BINDERS
PROPS AND COSTUMES
ANIMATED IG STORY
APPRECIATION POST
The campaign did more than announce the event. Social posts helped families understand the format, while the RSVP form helped us prepare for actual kids instead of imaginary ones. The post-event recap captured the magic without compromising anyone’s privacy.
RSVP FORM + EVENT PLANNING
Fast-Turnaround Favorites
Not every event needed a full campaign system, but every event still needed a clear idea and a personality of its own. For themed sing-alongs, karaoke nights, drag shows, and other one-night events, I created fast-turnaround graphics, animation, social stories, video, and in-room details that made each night feel considered rather than generic.
80s Music Video Sing-Along
80s MUSIC VIDEO SING-A-LONG GRAPHIC
EVENT-THEMED SPECIALTY COCKTAIL MENU
ANIMATED TICKET PROMO
POST-EVENT APPRECIATION POST
80s Karaoke Nite
80s KARAOKE EVENT POSTER
SHEP STORY PROMO
KARAOKE ROULETTE STORY
COUNTDOWN STORY PROMO
I Got Two, Babe
DUETS DRAG SHOW POSTER
DUETS DRAG SHOW HIGHLIGHT REEL
