Queen Jane Music Studios
Project Type
Brand Experience, Event Marketing
& Digital Communications
Role
Visual Director, designer, copywriter, website designer, email marketing lead, social/video content creator, and event experience designer
Queen Jane Music Studios is a queer women-owned creative space in Portland with a recording studio, performance room, music lessons, events, and the Lava Lounge, a swanky tiki bar tucked inside the whole operation. My role has been to help turn a loosely defined local studio into a more cohesive, visible, and welcoming public-facing brand.
I built out the experience across nearly every touchpoint: website updates, email campaigns, event pages, RSVP flows, social content, video, signage, printed materials, room visuals, playlists, drink menus, and the small in-person details that help people feel like they’ve arrived somewhere special. The result is a growing creative ecosystem with stronger engagement, clearer communication, and a community of regulars who now show up month after month.
When I came on, Queen Jane had a strong personality in real life, but the brand experience was fragmented. The studio offered events, lessons, recording, rehearsal space, and a one-of-a-kind tiki lounge, but the communications did not yet clearly show what made the space special.
The opportunity was to build a system that could do more than promote individual events. It needed to help people understand the larger world of Queen Jane: welcoming, playful, musical, queer-friendly, a little offbeat, and genuinely community-centered.
Impact Snapshot
I helped turn Queen Jane’s marketing from a collection of one-off announcements into a connected communications system. Across email, web, social, video, RSVP flows, event listings, and in-person touchpoints, I created a more consistent brand presence that made each event feel distinct while still belonging to the same Queen Jane world. That stronger system helped grow the email audience, drive engagement, support repeat events, and make the studio easier for people to discover, understand, and show up for.
Queen Jane Ecosystem Overview
I treated Queen Jane as a living brand system, not a set of one-off assets. Each touchpoint had a job: help people discover events, understand the space, feel comfortable showing up, and recognize Queen Jane as a place with a distinct point of view.
Web Design
A website that finally matched the space
I redesigned and expanded the Queen Jane website to make the studio’s offerings clearer and the brand personality more immediate. The site needed to explain several connected but distinct parts of the business (events, lessons, recording, rehearsal space, the performance room, and Lava Lounge) while still feeling like one cohesive world.
The visual direction uses bold type, playful shapes, saturated color, layered photography, and animated details to create a sense of movement and discovery. Small moments (spinning disco balls, dancing characters, graphic stickers, and playful section transitions) help the site feel alive without losing its practical job as an information hub.
Homepage on Mobile
Homepage Scroll-thru on Desktop
The homepage frames Queen Jane as both a creative space and a community destination. A rotating hero slideshow gives visitors a quick sense of the studio, performance space, Lava Lounge, patio, and recording studio, while the full page combines venue storytelling, event promotion, testimonials, newsletter signup, and playful animated details that encourage visitors to keep exploring.
The Performance Space page turns a small venue into something people can understand, imagine, and book. I structured the page around practical rental information, room features, booking prompts, and “in action” photography, then layered in playful animated details to keep the experience lively and true to Queen Jane’s personality.
Performance Space Scroll-thru on Desktop
Performance Space on Mobile
The Lava Lounge on Mobile
The Lava Lounge Scroll-thru on Desktop
The Lava Lounge page extends Queen Jane into a distinct sub-brand, using original illustration, layered photography, midcentury tiki-inspired graphics, and atmospheric copy to make the bar space feel like a destination before visitors arrive.
Email + Audience Growth
Emails that felt like part of the experience
I rebuilt Queen Jane’s email communications from one-off event announcements into a more consistent marketing channel. Monthly newsletters now combine event promotion, community updates, direct CTAs, and brand voice, while event-specific confirmation and reminder emails help people feel prepared and welcomed before they arrive.
The result is a growing list, stronger engagement, and a clearer path from discovery to registration.
Original Email
Newsletter Format
Before
Original Newsletter and
Event Confirmation emails
Queen Jane’s event emails were functional but generic, with little visual hierarchy, brand personality, or clear
sense of what made each gathering feel distinct.
October 2025 Email Newsletter
PDF of the October printed calendar sent as an email attachment. Hard to read with no easy way to add events to calendar for future reference.
Event Confirmation Email
Default settings lacked Queen Jane branding and personality
After
June 2026 Newsletter and Event Confirmation Emails
I rebuilt the email system around a more recognizable Queen Jane voice: monthly newsletters with stronger visual structure, warmer copy, clearer calls to action, and event-specific confirmation emails that helped guests feel welcomed before they even arrived.
Related Impact
From October 2025 to June 2026 email audience grew from 88 → 217 contacts, with the June campaign reaching a 64% open rate.
June 2026 Monthly Email Newsletter Mobile Version
Monthly Email Newsletter Scroll-thru Video
The scroll-through shows the full June newsletter experience on desktop: a monthly event calendar, animated promo graphics, clear calls to action, lesson updates, and recurring community touches. The goal was to make the email useful enough to save, fun enough to keep reading, and unmistakably Queen Jane from top to bottom.
Current Event Confirmation Email
for Cozy Night Out
Event Campaigns
Two case studies and a few fast-turnaround favorites
Each Queen Jane event needed its own little galaxy: clear enough to understand at a glance, specific enough to feel memorable, and warm enough to make people want to show up.
I developed event campaigns across posters, email, social, video, RSVP flows, and in-room details, giving everything from cozy craft nights to drag shows, sing-alongs, open mics, and kid-centered events a distinct personality while keeping them connected to the larger Queen Jane voice.
Cozy Night Out
Cozy Night Out grew out of a simple realization: people don’t always need a big night out. Sometimes they just need a reason to leave the house, sit somewhere warm, and quietly exist around other humans.
I reshaped the event around low-pressure gathering and gave it a new name (a play on "cozy night in") with crafts, games, puzzles, soup, soft lighting, and permission to do your own thing in the same room as other people. The visuals and copy helped make the night feel easy to understand before anyone arrived: cozy, casual, welcoming, and very much not a networking event.
Before
Fun ’n Games Night
The original event idea was friendly, but broad: come play games. It didn’t yet explain what made the night feel different, or why someone might choose it over staying home.
After
Cozy Night Out
For each event, I created listings across major local event calendars, helping Queen Jane reach people beyond our existing email and social audience.
Everout Event Calendar
After
Cozy Night Out campaign system
With a new name, warmer tone, and a flexible illustrated system, the event became much clearer: leave the house, but not too much. The campaign carried across printed as well as on-screen event posters, animated social posts, RSVP copy, confirmation emails, and on-site signage.
Related Impact
After the shift, Cozy Night Out became a recurring monthly gathering with repeat guests and a much clearer sense of why people would want to show up.
Event Poster
Email Newsletter Call-out
Animated IG Story
RSVP Form
Confirmation Email
Experience Design
The Cozy Night campaign worked because the room backed it up. The event wasn’t just advertised as low-pressure and warm; it was built that way, with soft lighting, candles, table setups, games, craft supplies, warm food, and little prompts that made it easy for people to settle in.
For one event, a same-day Instagram story about the last nice evening before weeks of rain turned into an in-room detail: an hours-long, soothing retro Weather Channel video with smooth jazz playing on the screen. It was funny, nostalgic, oddly calming, and exactly the kind of small atmospheric choice that made the night feel specific instead of generic.
The goal was simple: make the invitation feel true once people walked through the door.
Kiddieoke
Kiddieoke was built around a simple idea: karaoke for kids. But the real design challenge was making it feel clear, safe, and exciting before anyone got near the mic. I helped turn that idea into a kid-first event system that included the name, promotional graphics, calendar listings, printed neighborhood flyers, RSVP questions, a kid-friendly songbook, props and costumes, simple stage rules, and privacy-conscious recap content.
The goal was to help kids feel brave, help grown-ups know exactly what to expect, and make the whole thing feel joyful without turning it into chaos. After the first event, parents (and kids) asked for more, so Kiddieoke immediately became a monthly Queen Jane gathering.
Kid-first event system
Kiddieoke needed more than a poster. The event materials had to help grown-ups understand the plan, give kids choices before they got on stage, and make the whole thing feel playful instead of intimidating. The system included event graphics, calendar listings, RSVP questions, songbook/binder materials, props and costume prompts, and simple rules that made the day easier for everyone.
Related Impact
Kiddieoke began as a one-time experiment: would kids actually want to get on stage and sing? The answer was very much yes. Parents and kids both asked for more, so the event immediately became a monthly Queen Jane gathering.
Event Poster
Along with all the usual major local event calendars, I posted on parent-friendly sites such as pdxparent and nw kids magazine. We also hung fliers and local kid-centric consignment shops.
Kid Song Music Binders
Props and Costumes
Animated IG Carousel and Story
Post-Event IG Story
RSVP Form to Help Anticipate the Vibe
The campaign did more than announce the event. Social posts helped families understand the plan, the RSVP form helped us prepare for actual kids instead of imaginary ones, and the post-event recap showed the magic while keeping kid privacy intact.
Animated IG Story
PDX Parent Event Calendar
Additional Event + Social Highlights
Beyond the two deeper case studies, I created fast-turnaround event and social content for themed singalongs, karaoke nights, drag shows, and other one-night Queen Jane events. Animated promos, recap reels, themed in-room details, and story-driven posts helped each night feel distinct, even when the turnaround was quick.
80s Music Video Sing-Along Poster
Event-Themed Specialty Cocktail Menu
Animated Ticket Promo
Post-Event Appreciation Story
80s Karaoke Event Poster
Shep Story Promo
Countdown Story Promo
Karaoke Roulette Story
