Goodwin // Band Identity & Visual Worldbuilding

Goodwin was my band from the ground up: I conceived the project, wrote the songs, sang lead, played guitar, gathered the musicians, booked the shows and studio time, and built the visual world around it. Alongside writing and performing, I developed the band’s identity system — logo, album artwork, posters, merch, promo graphics, and Bandcamp presence — so the whole thing felt like one loud, graphic, slightly crooked little universe.

Role
Creative direction, visual identity, logo design, album packaging, poster/promotional design, merch concepts, web/social graphics, songwriting, lead vocals, lead guitar, booking, recording coordination, and musical direction.