ArtsFund
Campaign Systems
Project Type
Annual campaign theme design, event collateral, and digital communications
Role
Campaign concept development, visual system design, print collateral, digital assets, email/social graphics, layout, production
Across multiple years, I partnered with ArtsFund to translate annual campaign themes into flexible visual systems for print, web, email, and social. Each campaign needed to feel mission-driven and polished while giving ArtsFund a fresh visual expression that could support fundraising, advocacy, and community engagement.
Arts Elevate Campaign
For Arts Elevate, I created a high-energy system built around upward motion, layered color, and directional typography. The design needed to feel optimistic and celebratory while still carrying the credibility of a major arts funding organization.
The campaign system extended across the ArtsFund website, email headers, donation prompts, and digital campaign graphics.
After the initial Arts Elevate campaign was well received, ArtsFund asked for a lighter evolution of the same theme the following year. I preserved the sense of upward motion and campaign momentum while shifting the palette and layout system to feel brighter, more open, and more flexible for digital communications.
Celebration of the Arts 2026
For the 2026 Celebration of the Arts, I developed a refined event campaign system inspired by maps, grids, infrastructure, and blueprint-style linework. The final direction used soft geometry, connected paths, and restrained texture to create a system that felt polished, approachable, and flexible across signage, social, presentation, and digital formats.
Celebration of the Arts 2024
For the 2024 Celebration of the Arts, I translated ArtsFund’s annual fundraising event into a flexible visual system for print and digital promotion. Sweeping linework, layered color, and bold typography gave the campaign a sense of movement, connection, and celebration while keeping the overall presentation polished and institutional.
Annual Report 2022
For ArtsFund’s 2022 Annual Report, I designed both print and digital versions of a comprehensive impact report covering grantmaking, leadership, research, advocacy, engagement, donors, and financials. The layout system balanced dense organizational information with expressive arts imagery, bold section openers, and clear hierarchy. ArtsFund later featured the report on Instagram and credited me directly for the design, a lovely reminder of the trust built through our ongoing collaboration.
