Books, Packaging & Paper
Project Type
Campaign Identity, Editorial & Events
Role
Goodwin: Creative direction, visual identity, logo design, album packaging, poster and promotional design, merch concepts, web and social graphics, songwriting, lead vocals, lead guitar, booking, recording coordination, and musical direction.
Goodwin was my band from the ground up: I conceived the project, wrote the songs, sang lead, played guitar, gathered the musicians, booked the shows and studio time, and built the visual world around it.
Alongside writing and performing, I developed the band’s identity system: logo, album artwork, posters, merch, promo graphics, and Bandcamp presence, so the whole thing felt like one loud, graphic, slightly crooked little universe.
Logo Treatments
Horizontal and stacked logo treatments with light and dark applications, designed to flex across album packaging, posters, web graphics, merch, buttons, and other tiny-but-mighty band ephemera.
Album Packaging
For This Time For Sure, I designed a fold-out cardboard sleeve with printed lyrics, custom disc art, and a bold front and back system that holds its own at merch table scale. Recorded at Earwig Studios in Seattle, Washington in 2019.
Posters, Merch & Digital Presence
The identity carries across show posters, promo imagery, merch concepts, and the band’s Bandcamp page. The goal is to make Goodwin feel like a fully formed world, where the musicianship is sharp but delivered with a wink.
